Why SMART targets?

Why SMART targets?

Using the simple SMART target setting technique you would be able to ensure that you are setting targets that are relatable and going to help you to achieve your goals.

  • Specific – you need to make sure are setting goals that are specific to what you want to achieve. You need to set your short term goals so well that you are able to achieve your long term ones.

 

  • Measurable – you also need to ensure that your goals are also measurable meaning they need to have a deadline. Without a dead line you could be working on small task for a very long time and become districted from the main overall goal. You also need to ensure that these goals are meaningful so that you maintain motivation to achieve them.

 

  • Achievable – you also need to make your goals achievable, furthermore you need to ensure that they are realistic goals. If you make goals that you know that you not going to be able to achieve in the time frame when adapt them so that you can.

 

  • Relevant – you also need to make your goals relevant, this means keeping them reasonable, and realistic. You need to ensure that they are going to help you in the long run. There is no point in setting goals that are not going to help you in the future. Finally they need to be results-based.

 

  • Time bound – once again your goals need to be time-based and time limited, you need to set deadlines so that you have further motivation to achieve your goals.

 

Use these tips to ensure that you are setting aims that are going to help to achieve your goals.
If you need any more tips and advice on goal setting or you have any other questions or queries get in touch!
Performing Live – Why should you do it?

Performing Live – Why should you do it?

In the music industry, having plenty of experience is key!

Being able to show A&R Scouts and Record Labels how you’ve overcome a difficult performance or showing how a gig went wrong but you still completed it is vital! They want you to have experience in various situations because not every gig is going to go to plan!

Not everything will go your way as the industry is very saturated – there are new artists attempting to enter the music industry every day. It is essential to be persistent and not give up at the first hurdle. Having a strong work ethic goes a long way and proves to industry experts that this is the career you want. 

Gigging is essential so you can understand which songs work and which order works best for you. Playing too many original songs at the start can be the wrong decision. Instead, starting with covers to get your audience engaged, then moving to original tracks works very well. 

By experiencing different gigs you will also learn which venues suit you better and which events may attract more people from your target audience. 

Performing live can be daunting but it’s how you’re going to build up your following! You have to work on your show to make promotors want you on stage. 

Before performing live at a gig, you could trial an online live gig first. For example, a Facebook Live event. You will be able to receive comments from fans which may help you to improve on certain areas before your live gig. It will also help you to test out orders of songs and which songs work with your audience. You could even get them to request covers for your next live event. 

Are you unsure about how to plan a tour? Get in touch! We can plan and book your tour with you and give you all the support you need!

GSR x 

Why does your image and brand matter?

Why does your image and brand matter?

Here at Grey Stone, one of the services we offer is logo design and branding….why? Read on!

It is essential for you to have an image and a brand so people can recognise you. Many artists are recognised by their logo!

But, make sure your logo is relevant to who you are and what you represent. Also make sure it’s suitable for your genre of music.

Consumers like originality but also something they are familiar with. Don’t be afraid to step out of the box and try something new! If it doesn’t work, you can always change it!

Don’t be afraid to start with simple designs! Sometimes these are the most effective!

Most importantly – image is POWERFUL – it can stay in people’s minds longer than music so make sure you put your logo on all of the content you post online!

If you need any help thinking of logo ideas or would like us to create one for you…get in touch!

GSR x

 

Why should you use YouTube?

Why should you use YouTube?

Lets face the facts; the music landscape has changed in recent years and continues to do so, especially for smaller, independent musicians.

A large proportion of the global music industry still prefers to buy physical music i.e. CD’s, meaning they aren’t parting from the traditional outright music ownership, but customers have been moving increasingly towards legal alternatives like streaming, which is changing the way audiences are engaging with the music they listen to.

Sites like ‘Deezer’ and of course ‘Spotify’ are giving fans of music access to a larger amount of songs and artists than ever before all for around the monthly price of a single fast food takeaway. Another factor in our changing habits in listening to music is the share-ability factor. Listening to a song on a CD or MP3 or even the radio takes a fair amount of effort to share that experience, writing social posts and finding links to share that that tune with your loved ones.

 

 

 

 

 

This is where YouTube has really succeeded as a platform. It is already the most popular tool online for music discovery and the favoured listening platform for the under 18 age group. My guess is that YouTube’s easy integration with social media, coupled with it’s user friendly set up is a huge convenience for the modern music fan and most importantly, the platform is free and has videos!

Being a growing artist, having a website is a no-brainer. But having great visuals to go along side the great songs you have written can only highlight your potential as a recording artist.

That right there is why YouTube can be an amazing tool in which you can promote you ability and your passion. This strategy has worked particularly well with artists like Justin Bieber and Goyte whose careers were kicked off by using YouTube.

A lot of A&R scouts will use YouTube to find new artists, sometimes by listening to covers of well-known songs. This is why it is essential to start posting on YouTube! It’s also a great way to engage your fan base. Choosing a particular day that you post a new video can excite your fan base and allow you and your fans to have a routine. They will know that a Tuesday for example is the day to listen to your new music.

If you need any help with getting started, or you’re struggling to pick your next cover song, let us know and we will be happy to help!

GSR x

Welcome to our blog!

Welcome to our blog!

Hello and welcome to Grey Stone Records’ new blog!

We will be posting weekly about what’s happening in the music industry, as well as many posts to help you to improve in a variety of areas! These will include songwriting, social media, building a fan base etc.

We will also be writing about our artists to let you know how everyone is getting on!

Our first post will be going up tomorrow so be sure to check it out!

We look forward to developing this blog and helping all of you in every way possible!

GSR x